Keller Williams Realty - Yale and Stanford Case Study

Keller Williams, as most know, is the 4th largest Real Estate Franchise in North America. There have been many reasons for its continued success and rapid growth. These reasons include the culture and economic
models.

In fact, these are the very factors that have caught the attention of Brian Tayan - research associate with the case writing office of the Stanford Graduate School of Business and James N. Baron, Ph.D., professor of management position at the Yale School of Management.

The KW Press Release notes that, “the case study describes the economic and cultural models that have led to the success of Keller Williams Realty.” Keller Williams is growing by leaps and bounds for a reason. Those of us who are already a part of KW understand, and now it has piqued the interest of 2 major schools.

“This level of recognition from two such prestigious universities is among the greatest honors that this company has ever received,” emphasizes Mo Anderson, vice chairman, Keller Williams Realty. “It’s a reflection of the combined talents and unique contributions of all of our associates throughout North America.”

God - Family - Business
This KW priority organization has been debated among students, and now will be officially studied. Yale has already incorporated this case study into this year’s curriculum, and is set to be a part of Stanford’s core curriculum for the next school year.

Posted By: Mariana Wagner - Keller Williams Clients’ Choice Realty - Colorado Springs Real Estate

Keller Williams - Internet Lead Generation with Bryon Ellington - Denver, CO

Last Thursday I had the opportunity to go up to Denver with a few of the people from my Keller Williams office in Colorado Springs to attend an Internet Lead Generation class. This is a class that I actually teach in my market center, based off the book that was written and published for Keller Williams agents, by KWU- Keller Williams University.

Why did I decide to attend a class that I already teach?
Well, this particular class was taught by the author of the Internet Lead Generation book: Bryon Ellington. What an awesome opportunity to meet the author - and see, first hand, the way he teaches the class! It was also an inspiration to see that he (like myself) was younger than the average person in the field of real estate… and that he was so successful in what he was doing.

I carpooled up to Denver and we arrived early enough to get front row seats and I even got to spend some time talking with Bryon before our 8 hour class started. He is packed full of knowledge and it was great being able to speak with him.

The main points that this class covers is:

• The Marriage between the Internet and Real Estate
  
• The Economic Model of the Internet and Real Estate websites, and how to boost your numbers in 3 key areas:
  - How many people visit your site?
  - How many people register?
  - How many people become clients?
  
• How to Create and Maintain your internet presence
  - Types of websites available
  - Pros and Cons of Template sites vs. Custom sites
  - How to use offline and online
  - marketing to boost traffic to your site
  
• The 3 C’s of Follow-Up:
  - Lead/Prospective Client Capture
  - Lead/Prospective Client Cultivation
  - Lead/Prospective Client Conversion
  
• How to create a business budget that allows for growth in your internet presence and internet support
  

Even though I have taught this class on multiple occasions, I STILL learned all kinds of new things - as a student. Also, I learned some great strategies for teaching this class more effectively in the future. Thanks Bryon!

This is one of the reasons that I love the company that I work with. Keller Williams offers such amazing PRO-AGENT opportunities and educational training … like this Internet Lead Generation Class, with Bryon Ellington. You will not see an advertisement on TV for Keller Williams - as a company, because Keller Williams would rather spend money on making each individual agent better - and capable of being successful in ANY market. (Okay, there was my plug … I guess it is important that you love who you work with!).

Right now, I train for Keller Williams on a local level … and I hope to be a Keller Williams trainer, at the international level in the near future.

I use these classes to better my knowledge of Colorado Springs Real Estate, as well as better my knowledge of real estate in general.