Real Estate Blogging & Social Media Training and Coaching [aka: myKWblog.com]

Real Estate Blogging is more than an online diary of listings … WAY MORE. When pondering the ins and outs of real estate blogging, MANY 4-Letter words come to mind, but here are the Top Ten 4-Letter Words of Internet Blogging that I felt were appropriate to share.

  • TIME

    First, make sure that you have TIME to blog. And? Use your time wisely. Make sure that your Blogging ROI (Return on Investment) is WORTH your time. ROI is more than just closed deals directly resulted from blogging. Although THAT can be a very important factor, for me, ROI also includes education and friendships created. But make sure that your blogging doesn’t take needed TIME away from your business and family.
  • BLOG
    Create a BLOG. (Duh.) Active Rain is a great place to start a real estate blog – a great place to learn about real estate blogging and read some great real estate bloggers. (Join Active Rain for free here.). Once you feel like you have some kind of a grasp of “this whole blogging thing” you need to get your OWN BLOG. There are all kinds of platforms for real estate blogging – from FREE to super-custom-full-service-bad-a$$. Here are just a few of the blogging platforms that you will find. (* denotes my personal favorites…)
    • FREE Blog Platforms
      • WordPress.com *– MY favorite FREE blog site. You can post directly from MS Word 2007, pictures and all and there are plenty of customizable features. Pretty user-friendly, too. For a few bucks you can even have your own domain name. (Sample WordPress.com Blog: SpringsRealtyScoop.com)
      • Blogger.com – Although this Google-Centric blog site is harder to use pictures with and there is less customization options, this is a great place to start and does have a nice WYSIWYG interface. (Sample Blogger.com site: LivingInGreenhaven.com)
    • CHEAP Blog Platforms
    • CUSTOM Blog Platforms
      • RSSPieces.com *– Custom Web 2.0 real estate blog sites that could easily replace the conventional real estate website. They offer extensive SEO, training, support and some killer amenities and their different packages are comfortably priced. (Sample RSSPieces site: MIAMISM.com)
      • TomatoBlogs.com – The Real Estate Tomato offers custom blog sites along with training and full-service SEO. (Sample Tomato Site: RealOpinionated.com)
  • NAME

    Create a compelling NAME for your blog. Make sure that it has something to do with real estate/ mortgage and maybe what area you are in. This can be the header for your blog, and should be a part of your domain name as well – if possible. Your NAME will be what you promote all over the internet. Make it good.
  • IDEA

    Have an IDEA.
    • What are you going to focus on? (residential or commercial, condos or ranches, urban or suburban, …)
    • Who is your audience? (Investors? Relocation? First Time Buyers? Military? …)
    • What is your purpose for having and maintaining a blog? (It really should be for education and for making your and your business REAL to your readers.)
  • PLAN
    He who fails to plan, plans to fail” – Italian Proverb. Make a PLAN and follow it. How often are you planning on blogging? Once a week? Once a Day? Pick something and BE CONSISTENT. Once you have a PLAN that you are comfortable with, you need to time block. This will ensure that you are consistent with your blogging and that it doesn’t leak into parts of your life that it shouldn’t. (See #1, above.)
  • FIND
    FIND
    your voice. Your voice is what makes YOUR blog different from every other blog out there. It is your Online Attitude. Now, you will not FIND your voice right away. It is a process that takes some time, but you will FIND it. Just be persistent and patient. (FreshBlogger.com has a great article on Finding Your Blogging Voice.)
  • AREA
    If you are trying to become the “AREA expert” make sure that you have PLENTY of AREA information for your readers. (For some great ideas on Local-Content posts, check out Localism.com.)
  • READ

    READ other bloggers. And not just other Real Estate Bloggers. I get some of my best inspiration from non-RE Bloggers like Seth Godin, Joel Spolsky and GapingVoid. Once you READ another blog, please comment on it. Comments are reciprocal (meaning that you will get what you give) and everyone loves them.
  • NICE

    BE NICE. No throwing daggers and hatchets at your readers or other bloggers. Well, unless you WANT to be known as the Online
    Hatchet-Throwing-Dagger-Monster. Be respectful of others’ thoughts and opinions – no matter how “wrong” you think they are.
  • BEER or WINE

    Please blog sober. Drinking and Blogging is never a good idea. Don’t risk your professional reputation. Take a tip from Ernest Hemmingway: “Always do sober what you said you’d do drunk. That will teach you to keep your mouth shut.”

All the other 4-Letter Words I will let you come up with on your own.
The longer you BLOG – the more you will have. Trust me.

Bonus #11: SAVE Save your work and save it often. Nothing worse than writing the best thing that you have ever written and losing it in cyber space.

Posted By: Mariana WagnerColorado Springs Real Estate – Visit my Colorado Springs Real Estate Blog

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Comments on: "The Top Ten 4-Letter Words of Real Estate Blogging" (30)

  1. […] is what I get for running more than one blog. I accidentally posted my last post to the wrong blog. Top Ten 4-Letter Words of Real Estate Blogging is now at home on myKWblog.com. Sorry for any confusion. […]

  2. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  3. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  4. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  5. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  6. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  7. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  8. […] The Top 10 Four-Letter Word of Real Estate Blogging por Mariana […]

  9. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  10. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  11. Hey lady

    Brilliant blog as usual ;)

    Cheers,
    Cindy@staged4more

  12. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  13. What a great list! And cool way to present your ideas.

  14. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  15. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  16. Cindy- Thanks!!
    Susan – Thank you!

  17. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  18. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  19. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  20. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  21. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  22. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  23. […] The Top 10 Four-Letter Word of Real Estate Blogging by Mariana […]

  24. […] The Top 10 Four-Letter Word of Real Estate Blogging […]

  25. […] The Top Ten 4-Letter Words of Real Estate Blogging (more for real estate bloggers specifically but some good points just the same) http://mykwblog.wordpress.com/2007/08/15/the-top-ten-4-letter-words-of-real-estate-blogging/ […]

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