When blogging – or doing ANY advertising for that matter, you must remember WWIFM: What’s In It For Me.
The consumer does not care about you or all the things that you think they may care about. They only care about themselves and how YOU will better their life.
Here is an EXCELLENT post to reaffirm what WIIFM really means: Nine Things People Don’t Care About, by HELLOmyNAMEisSCOTT.
