my KW blog

June 22, 2008

PPC - Pay Per Click Basics from SEOmoz

Filed under: Blogging Ideas/Info, KW Training — RealtyScoop @ 9:25 pm
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June 19, 2008

Link Building 101 Chart

Filed under: Blogging Ideas/Info — RealtyScoop @ 5:19 am

There is a blogger over at the Harvard Law blog that details the different aspects of SEO – SEO Crimson. Recently, there was a great post about link building, and it included a great visual chart:


Link Building 101 Chart


 

I really appreciate visual explanations to help me really wrap my mind around the many facets of SEO. This chart hit that spot-on.

Posted by: Mariana Wagner – Keller Williams Blog Coach and Trainer

June 5, 2008

Keller Williams Offers Web/Blog Content for Its Agents

Filed under: Blogging Ideas/Info — RealtyScoop @ 10:14 pm

Two of the biggest objections to blogging that I hear, as a blog coach are:

  1. I don’t have the time.
  2. I don’t know what to write about.

Well, Keller Williams offers a tool for its agents that will help with BOTH of those. Every week you, the Keller Williams agent, receives an email called This Week @ KW:

This email offers all kinds of great news and information from Keller Williams – news stories, up and coming events, and links to all the educational events that Keller Williams offers (like the Free Blogging Webinar that we just had…).

What they have ALSO started offering is an article (almost one a week) that you can copy and paste into your own website or blog. Just look for the “Copy Me/Paste Me” sticker next to the article.

Not only will this help you add new content to your blog (or website), but it will save you a little time as well! Additionally, it will give your blog a wider range of real estate topics that people will find interesting.

Tips:

  • Always include the information on the author of the article.
  • Add a “call to action” at the end of the post, like “For more information, please contact [your name and contact information]”
  • Use this as a SUPPLEMENT to your blog, not as a reason not to write.

See An Example Here: Taming the Jumbo Mortgage - Financing Solutions with David Reed

Thank you, Keller Williams for (once again) making MY life easier!

Posted By: Mariana Wagner – Keller Williams Real Estate Trainer and Blog Coach

May 29, 2008

Dr. Mariana Wagner’s One-Post Cure-all for Writers’ Block

Filed under: Bloggers, Blogging Ideas/Info — RealtyScoop @ 3:46 pm

Part of blogging is proving that YOU are the area or niche expert. Proving that you ARE the expert of an area sets you apart from all the other real estate agents.

However, sometimes the task of proving that you ARE the expert can be a bit daunting. We ALL get Writer’s Block!

How am I going to do ONE post that incorporates EVERYTHING about my area just to prove that I am the expert?

Well, you don’t have to. In fact, you shouldn’t. Do a bunch of smaller posts instead. This does 2 things:

  1. Keeps your brain from melting. Brain matter oozing out of your ears is not a good way to get repeat business. (And it is just plain gross, anyway.)
    How do you eat an elephant? One bite at a time. Understanding that you can do this in small chunks will motivate you to actually DO it.
  2. Your readers do NOT want to read ONE HUGE MEGA post. (Yawn!) They would rather understand that they can return time after time to read a little something new … Now you have built readership!

So, now that you understand that you do not have to do it ALL AT ONCE, you may be asking,

Where are these “small chunks” that I should be writing about?
I HAVE my elephant, so where do I start?

In my quest to offer the One-Post Cure-all for Writer’s Blog-ck, here are some posts that will give you a great idea of where to start:

Dr. Mariana Wagner’s OWN Writer’s Block Concoctions:

Other Posts of Interest regarding Effective Blogging:

Examples of High-Powered and Inspirational Real Estate Bloggers:

[To understand the background for the title of this post, please read John Novak's comment in THIS post.]

Posted By: Mariana Wagner – Keller Williams Realty – Broker Associate
Blog Coach and Real Estate Technology Trainer

Colorado Springs Real Estate Connection

May 27, 2008

Free Blogging Webinar for All KW Agents – Monday, June 2, 2008

Filed under: Being a Blog Coach, Blogging Ideas/Info, KW Events — RealtyScoop @ 6:29 pm

Blogging Webinar

Mon., June 2

11 a.m. - 12 p.m. CST

Hosted By:
Mariana Wagner

Register Now!

Keller Williams is embracing the Blogosphere!

I will be hosting a FREE webinar on Bloggging, through Keller Williams MAPS from 11am - Noon CDT on Monday, June 2, 2008.

This webinar will offer some tips and tricks on being a real estate blogger.

You will also learn more about the EXCLUSIVE Keller Williams Real Estate Blog Coaching Program that will kick off this Summer.

I am the official (and only) Blog Coach for Keller Williams Realty International and look forward to seeing you at this free blogging webinar, and in the coaching program.

For more information, you can email me directly: marianawagner@kw.com

May 19, 2008

What Google Knows About Spam (AKA: I Love Matt Cutts)

Filed under: Blogging Ideas/Info — RealtyScoop @ 12:39 am

Matt Cutts is an engineer for Google. He recently gave a keynote presentation on:


What Google Knows About Spam


If you want to know ANYTHING about spam and what Google knows about it … check out this video.

Posted By: Mariana Wagner – Colorado Springs Real Estate Agent – Keller Williams Real Estate Agent, Trainer and Coach

May 3, 2008

Speed Up Your Website Load Time

Filed under: Bloggers, Blogging Ideas/Info — RealtyScoop @ 7:39 pm

No one wants to wait for a website to load… So, in order to make your website/blog a more pleasurable experience for your viewers, Daily Blog Tips offers a great read …


50 Tips to Speed Up Your Website


You will find some excellent tips and tricks, and this post also offers resources form other sites.

Posted By: Mariana Wagner – Colorado Springs Real Estate Agent – Keller Williams Trainer and Blog Coach

April 27, 2008

Before You Blog … Think About This

Filed under: Bloggers, Blogging Ideas/Info — RealtyScoop @ 10:29 pm

Again, one of my favorite bloggers, Darren Rowse from ProBlogger, writes an exceptional post about blogging.


9 Essential Questions to Ask Yourself Before Posting to Your Blog


Blogging just to blog is no reason to hit “publish” … Darren offers some very good thought-provoking questions to ask yourself before you set out to write a post. And the comments that follow are also very interesting.

Posted By: Mariana Wagner – Keller Williams Realty – Colorado Springs Real Estate Agent

April 26, 2008

Online Organization

Filed under: Blogging Ideas/Info — RealtyScoop @ 2:44 am

A friend of mine, Sabine Pyrchalla, is a business consultant and maintains a blog called the Colorado Highlands Group. She has all kinds of great articles on how to be a better business person – particularly online.

She just wrote a great post that is a MUST READ for anyone who has ANY type of online presence:


Are You Organized Online?


Sabine’s blog is a great one to follow, and should be added to your feed reader.

Posted By: Mariana Wagner – Blog Coach and Real Estate Trainer – Keller Williams Realty

March 26, 2008

Why Haven’t You Started Blogging Already?

Filed under: Blogging Ideas/Info — RealtyScoop @ 1:06 pm

I have had the honor of teaching classes about technology and blogging to many Keller Williams agents, as well as sit on blogging panels for other real estate events that spoke to real estate agents from all different companies – the most recent being the 2008 Realtor® Rally in Denver.

What I have found is that blogging is seen as a great tool for real estate agents, but for some reason, even some of the most interested agents STILL are not blogging.

I just ran across an interesting article from HelloMyNameIsScott that is a great read for anyone on the fence about blogging:


10 Reasons Why You’re Not Blogging Yet


Maybe in this article you will find the answer … and maybe you will start blogging!

Posted By: Mariana Wagner – Wagner iTeam at Keller Williams Realty – Realtor® - Trainer – Coach
Colorado Springs Real Estate Agent

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