I was reading a post on Active Rain about their new Listing Router – a new service that Active Rain is offering their members.
Then came across a GREAT post, by Kelley at ARE-TEC (a new company who creates “IDX Solutions, Web Tools and Real Estate Sites for Brokers, Agents, and Teams – Designed by agents to serve real agent needs, big and small”) This post was about how to effectively USE the Listing Router, based off of techniques that they successfully use in PPC (Pay Per Click) Campaigns.
This post brought up an excellent point: Where Are You Sending Your Potential Customers?
If you are going to PAY to have the opportunity to work with someone, then make sure that the link that they click goes DIRECTLY to a site/page/program that addresses their needs IMMEDIATELY.
Read the Full Post:
Learn More About ARE-TEC: http://www.are-tec.com/