Here is a tutorial on how to set up a Facebook Business Page for your Real Estate Business AND import your blog in about 5 steps.
1. Log into Facebook and go to http://www.facebook.com/pages. From there, click on “+ Create Page”.
2. Fill out the “Official Page” information:
- Click “local Business” and select “Real Estate”
- Name Your Page
- Agree to the Terms
- Click “Create Official Page”
3. From here you will be able to edit and customize your Facebook Business Page.
- Make sure that all of your contact information and web links are in both the Info Tab AND the sidebar underneath your picture.
- Upload a professional photo, logo or both.
- Update the privacy settings to reflect your needs.
4. Import your blog.
Once you import your blog, any new posts will appear in the NOTES section of your business page, on your Business Page’s wall and in the News Feed of anyone who is a fan of your business.
- From the NOTES tab, click “edit import settings” from the sidebar.Enter the URL for your blog. Example: http://www.ColoradoSpringsRealEstateConnection.com
- Click the permissions box.
- Click “Start Importing”
- Confirm import on the next screen.
- The next time you post to your blog, an excerpt will appear on your Business Page wall, usually within 24 hours.
5. Add content to your Business Page, in addition to any blog posts that you write.
Note: When you are logged in under your personal account and navigate to your business page, anything that you post on the wall will show as it is coming from your business, not you. Some post ideas include:
- Your Listings
- Area Information
- Business Specials
- Industry Videos
- Links to local and real estate news articles
- Area photos
Once you have your Facebook Business Page set up, you can start promoting it on your other sites and “suggesting” it to your friends who may be interested in receiving updates from your page.
After 25 people LIKE your Facebook business page, you can choose a vanity URL for it, by going to http://www.facebook.com/username/. This will make promoting your page much easier.
Make sure your name is something appropriate and preferably referencing “real estate” in one form or another and the area that you work. Example: Facebook.com/FlyingHorseRealEstate.
For more information on using Facebook, please visit http://www.facebook.com/help/
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