Goal of Social Media in Real Estate
Gaining a strategic & positional advantage in your real estate business by using the social web to connect with other professionals and past & potential clients through focused interaction and information sharing.
5 Rules for Success with LinkedIn
1.Set up your profile.
3.Update your information, as needed.
4.Feed in your real estate blog.
5.Write recommendations for your colleagues, vendors and service providers.
5 Rules for Success with Facebook
1.Remember that almost anyone can read what you are posting and post accordingly.
2.Adjust your privacy settings.
3.Interact. Interact. Interact.
4.Create a Business Page and “talk shop” there.
5.If you can’t be interesting, at least be sincere.
5 Rules for Success with Twitter
1.Twitter is NOT just a bulletin board.
2.Interact demographically and locally.
3.Follow people/businesses who you find interesting.
5.Take the conversation offline.
5 Rules for Success with Blogging
1.Write about real estate in your area/niche.
2.Write in the language used by your target audience.
4.Use effective “Calls to Action” in every post.
5.Promote your blog online and offline.