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Archive for the ‘Ask Mizzle’ Category

5 Steps to Maximizing Your Facebook Real Estate Business Page

Facebook has over 500 million active users and 50% of the users log on in any given day. Since pitching your business on your profile page is against Facebooks Terms of Service, the best way to get in front of potential clients is by creating a business page.

Read: How to Create a Real Estate Business Page on Facebook and Import Your Blog

When done correctly, your Facebook real estate business page has the potential to rank in the search engines!

Step One: Define Your Audience

Before you can effectively add content to your Facebook real estate business page, you need to ask yourself, “Is this page promoting me and/or my team? Or is it promoting a specific area/demographic that I work?”

The more specific your page, the better chance you have of being “liked” by people who WILL do business with you.

Example of an Agent/Team Business Page:

Example of an Niche/Neighborhood Business Page:

Remember … you CAN have more than one business page so creating one for your team and another one for a specific niche may be a great idea. Just make sure that you are up to the task of maintaining each page that you create.

Step 2: Fill Out ALL of Your Information

Make sure that your contact information is prominently displayed on both the sidebar and under the INFO tab.

Cool Idea: Custom Facebook Business Pages

Step 3: Add Valuable Content

When you are logged into your regular account/profile and you go to your business page, everything you post on your business page will look as if it is being posted as the business page – not as you. Meaning … When I am logged into Facebook, anything I post to my Briargate Real Estate Page will show as coming from Briargate Real Estate – not Mariana Wagner.

When coming up with ideas of what to post, please please please keep the content relevant and on topic. Save the personal stuff for your profile.

For short posts and links, post directly on the wall. For longer topics, post in the NOTES section. The NOTES section is crawled by Google. Good & relevant content in your notes section can help your Facebook page rank well in the search engines.

Here are some ideas for valuable content:

Step 4: Invite People to LIKE Your Page

You have the ability to invite anyone that you are friends with on your profile, to like your business page. You will find the “suggest to friends” link just under your business page’s main image.

Note: Please do NOT send out a mass invitation … Invite ONLY the people who you think would enjoy your page. Chances are your high school buddy in Toronto will have NO interest in your Sacramento Condo page.

Once you have 25 people who LIKE your page, you can choose a “VANITY” username. Having a specific username will make promoting your Facebook Page much easier.

Example:  ~vs~

Step 5: Promote Your Facebook Real Estate Business Page

There are many ways that you can promote your Facebook business page. Here are some of the more popular ways:

  • Create a targeted ad on Facebook. You can narrow down your ad audience to EXACTLY who you want to see the ad and “like” your page. These people do NOT have to already be your friend.
  • Promote your Facebook real estate business page with a “badge” on your other sites (your website, your blog, your Active Rain profile, etc.). This will give people the opportunity to LIKE your page without having to actually BE on Facebook.
  • Add a link to your Facebook business page in your email signature. With all the emails that we are sending out to potential clients, you never know when one of them will want to reach out and connect with you on Facebook, through a link in your signature.
  • Promote your Facebook Business age offline. This is when having a vanity username will be the most useful. Here are places that i have seen Facebok advertised offline:
    • Business Cards
    • Magazine Ads and Mailers (postcards, newsletters, etc.)
    • Radio and TV ads
    • Yard Signs (This could be a great way to promote a specific listing you have in your target/niche area)

It may take a bit of effort up front, but one your Facebook Real Estate Business Page is set up, maintaining it will just take a small fraction of the time you are already spending on Facebook.

Teresa Boardman is …

one of my favorite people.

That is all I have to say at this moment.

How to Get Your Real Estate Blog to Rank in the Search Engines for Terms You Want to Be Found For

Have you ever wondered how to get your real estate blog to rank in the search engines for terms you want to be found for?

Well, here is how.

It is really, super complicated, so you may need to read this post over and over again until you “get” it.

Consistently write about what you want to be found for in the search engines, in the language used by the community of people you want to do business with.

Example 1: If you want to work with first-time home buyers in a certain area of town, then write about things that first -time home buyers in that certain area of town would want to read. Write about (and to) first time home buyers and write about that certain area of town.

Example 2: If you want to work with short sales in a particular neighborhood, then write about things that distressed home owners in that particular neighborhood would want to read. Write about (and to) distressed home owners and write about that particular neighborhood.

That’s pretty much it.

(Of course you can enhance this with a good linking strategy, but if you aren’t consistently writing about what you want to be found for in the search engines, in the language used by the community of people you want to do business with, then a good linking strategy wont even matter.)

P.S. If you want quicker results out of the gate, join Active Rain. Get your feet wet, learn more about blogging.

There you have it, folks.

Quit making it harder than it really is … and stop listening to people who intimidate you into NOT blogging.

@sk Mizzle – How Do I Define my Geographic RE Blog Niche?

@sk Mizzle is the opportunity to ask Mizzle (me) questions about consumer-focused real estate blogging. I will do my best to answer (find answers to) each question and post them, here on Random Real Estate Blog Info.

Brian Shroyer, a North Atlanta real estate agent with Keller Williams Platinum Partners sent me an email about defining his geographic real estate blog niche.

Brian Asks:
“I’ve been following you on twitter lately and connected with you a while back (on a KW call I think) and I really like ya’lls style.  I am in the process of revamping my website and starting to blog, but I am stuck on one factor.  So I was hoping I could explain my dilemma and get your opinion.

I service the North Atlanta Suburbs and my real issue is selecting an area to really focus on to start heading toward dominating the web for that area.  I totally believe in being hyper local,  and that is where my problem lies.  The N. Atlanta Suburbs are so spread out.  For examples a few areas I work in (East Cobb, Marietta, Roswell, Woodstock, Alpharetta) are all cities within themselves?!?  The area that you service, Colorado springs seems pretty defined geographically.  How would you suggest choosing an area if its not defined geographically?  If I was to blog about all of these areas I would be dealing with thousands of neighborhoods, schools, etc?”

Awesome Question, Brian!

If you really DO work all 5 cities, then I recommend beginning with the end in mind. Here are the steps I would take to dominate:

  • Create a North Atlanta Real Estate Blog
  • Create main categories for each of your 5 cities
  • Pick ONE city, and spend a couple months building content specifically for that city.
    • 3-5 Neighborhood Reports
    • Schools
    • Walk-ability (*note: my comment in the video was regarding Colorado Springs – not all of Colorado)
    • Jobs
    • History
    • General Area Information
  • Once you have a good foundation of content for that city, spend the next couple months building content for the next city, and so on.
  • In addition to the city-specific content, continually add more general content (foreclosure info, buyer info, seller info) to all 5 city categories, and use more general keywords like “North Atlanta real estate” “North Atlanta suburbs” etc…
  • Once you have a good base of content for each city, add something (specific to the city) to each category at least 1-2x a month:
    • Add a new neighborhood report
    • Monthly or quarterly market reports

This outline should enable you to approach your blog with: a) the end in mind (dominating all 5 cities) and b) breaking it down into small enough chunks so that it will not be too overwhelming.

Real Estate Blog Questions:

[Mizzle is a licensed real estate agent in Colorado – AKA Mariana Wagner with the Wagner iTeam. She is a real estate blogger and a real estate technology (blog) trainer. She maintains the Colorado Springs Real Estate Connection Blog and a writer for AgentGenius – Real Estate News Magazine.]