Real Estate Blogging & Social Media Training and Coaching [aka: myKWblog.com]

Archive for the ‘Blogging Ideas/Info’ Category

THIS SITE HAS MOVED

… to http://www.marianawagner.com

 

Productivity Enhancing Social Sites and Time Saving Web Tools

Below are the 60-Something sites and tools that help us in our business.

Communication

  • Skype
  • i meeting  &  go 2 meeting
  • Yammer
  • Facebook Groups

Productivity

  • slydial
  • mojo sells
  • docusign

Sharing

  • Drop Box
  • Google Docs
  • google  apps

Organizing

  • Evernote
  • Mind Meister
  • Mind jet

Creating

  • Snagit . com
  • primo pdf . com
  • xtranormal . com
  • prezi . com
  • slide share . com
  • BLOG
    • Real  Estate  Blog
    • Listings  Blog
    • Single  property  Website/Blog
  • logotournament . com
  • fiverr . com
  • bring the blog . com

Photos

  • FLICKR
  • PICNIK
  • iStock photo
  • 123rf

Twitter

  • LISTS  &  searches
  • HOOT SUITE
  • SEESMIC
  • TWEET DECK
  • TWITPIC
  • LOCKRZ
  • YFROG

Facebook

  • LISTS
  • PAGES
  • HIDING
  • customize
    • Add  new  friends  to  appropriate  lists
    • Add  new  friends  to  appropriate  lists
    • Add  potential  friends  to  Appropriate  lists
    • Add  current  friends  to  appropriate  lists
    • View  posts  from  only  people  in  certain  lists
    • View  posts  from  only  people  in  certain  lists
    • post  updates  to  only  certain  lists  or  people
    • You  can  “HIDE”   Games,  friends  and/or   posts
    • un-hide  people  by  visiting  “edit  options”

Facebook  pages

  • agent/Team
  • specialty
  • neighborhood/community
  • hobby

Measure

  • KLOUT
  • Twitter/Facebook  Grader
  • Google Analytics

Mobile

  • Color Splash
  • TRIPIT . com
  • On Voice feed
  • G-Whizz
  • iThoughts HD [app]

Fun and Play

  • Let Me Google That For You
  • Words with friends
  • Angry birds
  • Doodle Jump
  • Tiny wings
  • Cut the rope

Thank  you
www. Mariana Wagner . com

Social Media Nuggets for Real Estate Agents from KWFR 2011

Goal of Social Media in Real Estate

Gaining a strategic & positional advantage in your real estate business by using the social web to connect with other professionals and past & potential clients through focused interaction and information sharing.

5 Rules for Success with LinkedIn
1.Set up your profile.
2.Make connections.
3.Update your information, as needed.
4.Feed in your real estate blog.
5.Write recommendations for your colleagues, vendors and service providers.

5 Rules for Success with Facebook
1.Remember that almost anyone can read what you are posting and post accordingly.
2.Adjust your privacy settings.
3.Interact. Interact. Interact.
4.Create a Business Page and “talk shop” there.
5.If you can’t be interesting, at least be sincere.

5 Rules for Success with Twitter
1.Twitter is NOT just a bulletin board.
2.Interact demographically and locally.
3.Follow people/businesses who you find interesting.
5.Take the conversation offline.

5 Rules for Success with Blogging
1.Write about real estate in your area/niche.
2.Write in the language used by your target audience.
3.Be consistent.
4.Use effective “Calls to Action” in every post.
5.Promote your blog online and offline.

How to Create a Real Estate Business Page on Facebook and Import Your Blog

Here is a tutorial on how to set up a Facebook Business Page for your Real Estate Business AND import your blog in about 5 steps.

1. Log into Facebook and go to http://www.facebook.com/pages. From there, click on “+ Create Page”.

2.  Fill out the “Official Page” information:

    • Click “local Business” and select “Real Estate”
    • Name Your Page
    • Agree to the Terms
    • Click “Create Official Page”

3.  From here you will be able to edit and customize your Facebook Business Page.

    • Make sure that all of your contact information and web links are in both the Info Tab AND the sidebar underneath your picture.
    • Upload a professional photo, logo or both.
    • Update the privacy settings to reflect your needs.

4. Import your blog.

  1. Once you import your blog, any new posts will appear in the NOTES section of your business page, on your Business Page’s wall and in the News Feed of anyone who is a fan of your business.
    • From the NOTES tab, click “edit import settings” from the sidebar.Enter the URL for your blog. Example: http://www.ColoradoSpringsRealEstateConnection.com
    • Click the permissions box.
    • Click “Start Importing”
    • Confirm import on the next screen.
    • The next time you post to your blog, an excerpt will appear on your Business Page wall, usually within 24 hours.


5.  Add content to your Business Page, in addition to any blog posts that you write.
Note: When you are logged in under your personal account and navigate to your business page, anything that you post on the wall will show as it is coming from your business, not you. Some post ideas include:

    • Your Listings
    • Area Information
    • Business Specials
    • Industry Videos
    • Links to local and real estate news articles
    • Area photos

Once you have your Facebook Business Page set up, you can start promoting it on your other sites and “suggesting” it to your friends who may be interested in receiving updates from your page.

After 25 people LIKE your Facebook business page, you can choose a vanity URL for it, by going to http://www.facebook.com/username/. This will make promoting your page much easier.

Make sure your name is something appropriate and preferably referencing “real estate” in one form or another and the area that you work. Example: Facebook.com/FlyingHorseRealEstate.

For more information on using Facebook, please visit http://www.facebook.com/help/

Read Also:

Three Rules for Success for Blogging, Facebook and Twitter

At MEGA CAMP 2010 I am asked what I believe to be the 3 rules of success for blogging, Facebook and Twitter. Of course there are tons of great rules, tips and tricks, but here are my top 3 for each.

BLOGGING:

1. Write about real estate in your area/niche. People (and Google) come to a local real estate blog to read and learn about local real estate. With very little exception, your blog should ONLY be about real estate in your area/niche.

2. Write in the language used by your target audience. Use the verbiage they would use and cover the topics they would find interesting and educational. If your target audience is investors, there is no reason to talk about first time home buyer loan programs. If your target audience is short sale sellers, there is no reason to talk about the luxury home market (unless your target market is luxury short sale sellers).

3. Be consistent. Time block your internet lead generation efforts. If you can only write once a week, then always write once a week. Writing a bunch, then nothing then a little then nothing will only frustrate your regular readers, and Google.

*If you are a Keller Williams agent and are interested in some intensive real estate blog coaching, I am coaching a new 12-week blog coaching session this month. Register for Blog Coaching Here.

>> My Blog: Colorado Springs Real Estate Connection

FACEBOOK:

1. Find your happy medium in what you choose to share. There is plenty of grey area. Private people will share less and you High I’s and D’s will share more. However, for the most part, keep your “business” to your business page. People want to be your friend of facebook because they want to be YOUR friend (or stalk you). If they want to know more about your business, then they will join your business page.

2. Remember that almost anyone can read what you are posting and post accordingly. Avoid extremely personal, religious or political posts, unless you are ok with hundreds of people you “kind of” know reading about it… And when in doubt, if you can’t be “interesting”, at least be sincere.

3. Interact. Make an effort to comment on your friends statuses, “like” their pictures, etc. It will mean the world to them, and is a great tool to incorporate into your 33 Touch.

>> My Facebook: Mariana Wagner (personal)
>> My Facebook: Mariana Wagner (professional)
>> My Facebook: Wagner iTeam (business)

TWITTER:

1. Twitter is NOT just a bulletin board. Do not only post links to your blog. No one wants to follow someone who does this and if no one is following you, then what is the point of even having an account?

2. Interact demographically and locally. Be a part of the conversation with people who you not only enjoy communicating with, but also who may eventually want to do business with or refer business to you.

3. Take the conversation off line. Solidify your Twitter friendships by attending local “tweet-ups” and by visiting the local businesses that you follow on Twitter, and meeting the owners.

>> My Twitter: @mizzle

These are some great guidelines for being successful online. And when in doubt, LURK – spend time watching how others are operating online. This will give you a good idea what will and will not work for you.

Read Also: 5 Rules for Professional Social Networking

How to Structure a Blog Post to Attract Google and Create More Leads

Here is my presentation from Real Estate Wordcamp (Denver).

How to Get Your Real Estate Blog to Rank in the Search Engines for Terms You Want to Be Found For

Have you ever wondered how to get your real estate blog to rank in the search engines for terms you want to be found for?

Well, here is how.

It is really, super complicated, so you may need to read this post over and over again until you “get” it.

Consistently write about what you want to be found for in the search engines, in the language used by the community of people you want to do business with.

Example 1: If you want to work with first-time home buyers in a certain area of town, then write about things that first -time home buyers in that certain area of town would want to read. Write about (and to) first time home buyers and write about that certain area of town.

Example 2: If you want to work with short sales in a particular neighborhood, then write about things that distressed home owners in that particular neighborhood would want to read. Write about (and to) distressed home owners and write about that particular neighborhood.

That’s pretty much it.

(Of course you can enhance this with a good linking strategy, but if you aren’t consistently writing about what you want to be found for in the search engines, in the language used by the community of people you want to do business with, then a good linking strategy wont even matter.)

P.S. If you want quicker results out of the gate, join Active Rain. Get your feet wet, learn more about blogging.

There you have it, folks.

Quit making it harder than it really is … and stop listening to people who intimidate you into NOT blogging.