Real Estate Blogging & Social Media Training and Coaching [aka:]

Facebook has over 500 million active users and 50% of the users log on in any given day. Since pitching your business on your profile page is against Facebooks Terms of Service, the best way to get in front of potential clients is by creating a business page.

Read: How to Create a Real Estate Business Page on Facebook and Import Your Blog

When done correctly, your Facebook real estate business page has the potential to rank in the search engines!

Step One: Define Your Audience

Before you can effectively add content to your Facebook real estate business page, you need to ask yourself, “Is this page promoting me and/or my team? Or is it promoting a specific area/demographic that I work?”

The more specific your page, the better chance you have of being “liked” by people who WILL do business with you.

Example of an Agent/Team Business Page:

Example of an Niche/Neighborhood Business Page:

Remember … you CAN have more than one business page so creating one for your team and another one for a specific niche may be a great idea. Just make sure that you are up to the task of maintaining each page that you create.

Step 2: Fill Out ALL of Your Information

Make sure that your contact information is prominently displayed on both the sidebar and under the INFO tab.

Cool Idea: Custom Facebook Business Pages

Step 3: Add Valuable Content

When you are logged into your regular account/profile and you go to your business page, everything you post on your business page will look as if it is being posted as the business page – not as you. Meaning … When I am logged into Facebook, anything I post to my Briargate Real Estate Page will show as coming from Briargate Real Estate – not Mariana Wagner.

When coming up with ideas of what to post, please please please keep the content relevant and on topic. Save the personal stuff for your profile.

For short posts and links, post directly on the wall. For longer topics, post in the NOTES section. The NOTES section is crawled by Google. Good & relevant content in your notes section can help your Facebook page rank well in the search engines.

Here are some ideas for valuable content:

Step 4: Invite People to LIKE Your Page

You have the ability to invite anyone that you are friends with on your profile, to like your business page. You will find the “suggest to friends” link just under your business page’s main image.

Note: Please do NOT send out a mass invitation … Invite ONLY the people who you think would enjoy your page. Chances are your high school buddy in Toronto will have NO interest in your Sacramento Condo page.

Once you have 25 people who LIKE your page, you can choose a “VANITY” username. Having a specific username will make promoting your Facebook Page much easier.

Example:  ~vs~

Step 5: Promote Your Facebook Real Estate Business Page

There are many ways that you can promote your Facebook business page. Here are some of the more popular ways:

  • Create a targeted ad on Facebook. You can narrow down your ad audience to EXACTLY who you want to see the ad and “like” your page. These people do NOT have to already be your friend.
  • Promote your Facebook real estate business page with a “badge” on your other sites (your website, your blog, your Active Rain profile, etc.). This will give people the opportunity to LIKE your page without having to actually BE on Facebook.
  • Add a link to your Facebook business page in your email signature. With all the emails that we are sending out to potential clients, you never know when one of them will want to reach out and connect with you on Facebook, through a link in your signature.
  • Promote your Facebook Business age offline. This is when having a vanity username will be the most useful. Here are places that i have seen Facebok advertised offline:
    • Business Cards
    • Magazine Ads and Mailers (postcards, newsletters, etc.)
    • Radio and TV ads
    • Yard Signs (This could be a great way to promote a specific listing you have in your target/niche area)

It may take a bit of effort up front, but one your Facebook Real Estate Business Page is set up, maintaining it will just take a small fraction of the time you are already spending on Facebook.

My 5 Truths About Twitter

I love Twitter. More than Facebook on most occasions even. Of course, I could come up with 140 Truths About Twitter… Instead I have narrowed down the list to just 5 truths about Twitter … from my perspective.

Read Also: Social Media Dialects: I Speak Twitter… You?

1. Stop Caring About Who Does or Does Not Not Follow You

Twitter is LESS about who follows YOU and more about who YOU chose to follow. YOU follow people on Twitter because you like what they have to say and the value that they bring to your Twitter stream. With little exception, people will only follow you if you do the same for them and their Twitter stream. Even if they LIKE you, they are not obligated to follow you if you do not talk about what they want to read or interact in a way that they are comfortable with.

Remember … a person does not have to be following you to interact with you. You can get their attention by @-ing them.

(Now … If I believe that I would honestly add value to someone’s Twitter stream, then I may ask them to follow me … but that is extremely rare.)

2. If All You Do Is Auto-Share Links …

… I will ALSO un-follow you. Unless, of course, you are a major brand that I like and look forward to hearing about their new articles. Twitter is about interaction and getting to know people on a granular level. If all you do is set up some system to auto-tweet links to your blog, then you are really just talking AT me, not with me and I wont be clicking that link. … and I mean “at” in the non-conversational way, not “@” in the Twitter conversational way. I know … confusing …

Now, if you are already interacting and THEN decide to share a link, I am 8 million times more likely to click on it.  #justsayin

3. Interact

As in … Find interesting Tweets and respond to them, or RT* them. Use the search function to find people who are talking about things you like. I found a TON of great new friends to interact with by searching for “UFC“.

*Here’s a Tip: When you are retweeting, avoid the standard RT feature. Instead, Copy/paste the tweet with the @[insert Tweeters Name Here]. This will send a “mention” to the tweeter, letting them know you RT’d them.

4. Use YOUR Picture for Your Avatar

Unless you are @cocacola or @cnnbrk, you really should have a picture of you (or a likeness) as your avatar. If Twitter is a conversation … which it is … I want to know who I am talking with.

5. Auto-DM’ing Needs to Go Die in a Fire

Not that I am remotely passionate about this one. Or I am. More times than not, if I have chosen to follow you, I will immediately UN-follow you if I get some non-thoughtful auto-DM from you as soon as I click “follow”.  If it is that important that you thank me for following you, please make it personal. Now, I DO make exceptions (especially for brands), but even that is rare.

I know that some of you will disagree with me on some of these points, especially on #5, and that is A-OKAY! … but instead of caring, I am choosing not to.  :p These are MY 5 truths about Twitter. But I do encourage your comments below.

Related Post: Three Rules for Success for Blogging, Facebook and Twitter

Here is a tutorial on how to set up a Facebook Business Page for your Real Estate Business AND import your blog in about 5 steps.

1. Log into Facebook and go to From there, click on “+ Create Page”.

2.  Fill out the “Official Page” information:

    • Click “local Business” and select “Real Estate”
    • Name Your Page
    • Agree to the Terms
    • Click “Create Official Page”

3.  From here you will be able to edit and customize your Facebook Business Page.

    • Make sure that all of your contact information and web links are in both the Info Tab AND the sidebar underneath your picture.
    • Upload a professional photo, logo or both.
    • Update the privacy settings to reflect your needs.

4. Import your blog.

  1. Once you import your blog, any new posts will appear in the NOTES section of your business page, on your Business Page’s wall and in the News Feed of anyone who is a fan of your business.
    • From the NOTES tab, click “edit import settings” from the sidebar.Enter the URL for your blog. Example:
    • Click the permissions box.
    • Click “Start Importing”
    • Confirm import on the next screen.
    • The next time you post to your blog, an excerpt will appear on your Business Page wall, usually within 24 hours.

5.  Add content to your Business Page, in addition to any blog posts that you write.
Note: When you are logged in under your personal account and navigate to your business page, anything that you post on the wall will show as it is coming from your business, not you. Some post ideas include:

    • Your Listings
    • Area Information
    • Business Specials
    • Industry Videos
    • Links to local and real estate news articles
    • Area photos

Once you have your Facebook Business Page set up, you can start promoting it on your other sites and “suggesting” it to your friends who may be interested in receiving updates from your page.

After 25 people LIKE your Facebook business page, you can choose a vanity URL for it, by going to This will make promoting your page much easier.

Make sure your name is something appropriate and preferably referencing “real estate” in one form or another and the area that you work. Example:

For more information on using Facebook, please visit

Read Also:

At MEGA CAMP 2010 I am asked what I believe to be the 3 rules of success for blogging, Facebook and Twitter. Of course there are tons of great rules, tips and tricks, but here are my top 3 for each.


1. Write about real estate in your area/niche. People (and Google) come to a local real estate blog to read and learn about local real estate. With very little exception, your blog should ONLY be about real estate in your area/niche.

2. Write in the language used by your target audience. Use the verbiage they would use and cover the topics they would find interesting and educational. If your target audience is investors, there is no reason to talk about first time home buyer loan programs. If your target audience is short sale sellers, there is no reason to talk about the luxury home market (unless your target market is luxury short sale sellers).

3. Be consistent. Time block your internet lead generation efforts. If you can only write once a week, then always write once a week. Writing a bunch, then nothing then a little then nothing will only frustrate your regular readers, and Google.

*If you are a Keller Williams agent and are interested in some intensive real estate blog coaching, I am coaching a new 12-week blog coaching session this month. Register for Blog Coaching Here.

>> My Blog: Colorado Springs Real Estate Connection


1. Find your happy medium in what you choose to share. There is plenty of grey area. Private people will share less and you High I’s and D’s will share more. However, for the most part, keep your “business” to your business page. People want to be your friend of facebook because they want to be YOUR friend (or stalk you). If they want to know more about your business, then they will join your business page.

2. Remember that almost anyone can read what you are posting and post accordingly. Avoid extremely personal, religious or political posts, unless you are ok with hundreds of people you “kind of” know reading about it… And when in doubt, if you can’t be “interesting”, at least be sincere.

3. Interact. Make an effort to comment on your friends statuses, “like” their pictures, etc. It will mean the world to them, and is a great tool to incorporate into your 33 Touch.

>> My Facebook: Mariana Wagner (personal)
>> My Facebook: Mariana Wagner (professional)
>> My Facebook: Wagner iTeam (business)


1. Twitter is NOT just a bulletin board. Do not only post links to your blog. No one wants to follow someone who does this and if no one is following you, then what is the point of even having an account?

2. Interact demographically and locally. Be a part of the conversation with people who you not only enjoy communicating with, but also who may eventually want to do business with or refer business to you.

3. Take the conversation off line. Solidify your Twitter friendships by attending local “tweet-ups” and by visiting the local businesses that you follow on Twitter, and meeting the owners.

>> My Twitter: @mizzle

These are some great guidelines for being successful online. And when in doubt, LURK – spend time watching how others are operating online. This will give you a good idea what will and will not work for you.

Read Also: 5 Rules for Professional Social Networking

MEGA AGENT CAMP – Register for Mega Agent Camp Now

  • Wed., Sept. 15 – 8:00 a.m. – 12:00 p.m.
  • Wed., Sept. 15 – 1:30 – 5:00 p.m.**
  • Thurs., Sept. 16 – 8:00 a.m. – 12:00 p.m.
“While the agenda is still being finalized, we’re thrilled to share some just-released information about Mega Camp 2010! Gary’s goal is to create a highly instructive and visual program featuring the best in the business sharing (and SHOWING) you the systems they are using to generate massive success.”  – Mega Agent Camp

* Make sure you are there for the 4pm panel on “Pay Per Click” case studies! … and cheer for me and Derek. We are on this panel!! 🙂
MEGA LEADERSHIP CAMPRegister for Mega Leadership Camp Now
  • Mon., Sept. 13 – 8:00 a.m. – 12:00 p.m.
  • Mon., Sept. 13 – 1:30 – 5:00 p.m.
  • Tues., Sept. 14 – 8:00 a.m. – 12:00 p.m.
MEGA TECHNOLOGY CAMP – Register for Mega Leadership Camp Now
  • Tues., Sept. 14 – 1:30 – 5:30 p.m.
Derek and I will be there from Monday – Thursday. I will be interviewed by Gary about Social Media at some point on Wednesday, and Derek and I will also be on a PPC panel on Wednesday. How fun!
Most of our non-Mega Camp time will be spent gorging ourselves at Uncle Billy’s Brew and Que and possibly a smidgen of time at the Hula Hut, so find us and say HI!

Teresa Boardman is …

one of my favorite people.

That is all I have to say at this moment.

Hi. My name is Mariana Wagner. I am a Snapshot Social Mediaist.

Social Media Snaphot

People often ask,

“You have over 1,000 friends on Facebook and over 3,500 people follow you* on Twitter. How do you POSSIBLY keep up?!?”

Well, to put it plainly… I don’t keep up. Nor do I even try.

I am called, what I have recently dubbed myself as, a “Snapshot Social Mediaist”.

Basically, when I have a few minutes here or there, I may log into Facebook or Twitter, post a status update and see what is going on. I do NOT, however, spend countless hours reading what everyone has to say out of some unknown and unjustified obligation to be “on top” of everything.

(I have plenty of other things to help me get less done.)

If this sounds like something that you would like to try, check out these 3 easy steps. Or don’t. I really don’t care.

Step One: Use your scroll button but do NOT click on the “next” or “more” links.

If it was SO FRICKEN IMPORTANT, it will be re-tweeted, shared, emailed, posted on your wall by a friend, etc. Limiting yourself to that one page, allows you to get a … SNAPSHOT of what is going on NOW. Which is all that really matters anyway.

If there is a person that you particularly like to keep tabs on (like your teenage son with way too many girlfriends …) then pop over to their page, directly.

Step Two: Take advantage of the “Top News” feature on Facebook (that feature that intuitively shows you the posts from your favorite friends) and the “List” feature on Twitter. This allows you to get a … SNAPSHOT of what your actual friends are up to.

Step Three: Filter.

Take full advantage of the “HIDE” function on Facebook to hide your annoying friends or those “mercy” friendships you have found yourself in – without them ever knowing! This gives you the freedom to only see what you WANT to see on your Facebook wall.

Un-follow people on Twitter that only add to the NOISE. Chances are (unless they are a stalker), they will never know that you un-followed them.

Just because you enjoy social media, does NOT obligate you to drown yourself in “catching up”. Remember when “catching up” was once every few months … or years? I highly doubt missing a few HOURS or DAYS is going to ruin any friendships.

So, in this over-stimulated and over-connected world, becoming a Snapshot Social Mediaist will only make your life more sane. Trust me.

*By the way, I really don’t care how many people follow me on Twitter. What matters is who I choose to follow. I happen to follow about 1,500 people- most of whom do not Tweet regularly at all and the ones who DO are worth my time. Therefore, my Twitter stream is not cluttered by excessive nonsense.