Facebook has over 500 million active users and 50% of the users log on in any given day. Since pitching your business on your profile page is against Facebooks Terms of Service, the best way to get in front of potential clients is by creating a business page.
When done correctly, your Facebook real estate business page has the potential to rank in the search engines!
Step One: Define Your Audience
Before you can effectively add content to your Facebook real estate business page, you need to ask yourself, “Is this page promoting me and/or my team? Or is it promoting a specific area/demographic that I work?”
The more specific your page, the better chance you have of being “liked” by people who WILL do business with you.
Example of an Agent/Team Business Page:
Example of an Niche/Neighborhood Business Page:
Remember … you CAN have more than one business page so creating one for your team and another one for a specific niche may be a great idea. Just make sure that you are up to the task of maintaining each page that you create.
Step 2: Fill Out ALL of Your Information
Make sure that your contact information is prominently displayed on both the sidebar and under the INFO tab.
Cool Idea: Custom Facebook Business Pages
Step 3: Add Valuable Content
When you are logged into your regular account/profile and you go to your business page, everything you post on your business page will look as if it is being posted as the business page – not as you. Meaning … When I am logged into Facebook, anything I post to my Briargate Real Estate Page will show as coming from Briargate Real Estate – not Mariana Wagner.
When coming up with ideas of what to post, please please please keep the content relevant and on topic. Save the personal stuff for your profile.
For short posts and links, post directly on the wall. For longer topics, post in the NOTES section. The NOTES section is crawled by Google. Good & relevant content in your notes section can help your Facebook page rank well in the search engines.
Here are some ideas for valuable content:
- Your Listings (link to your Postlet or VFlyer ad)
- Area or Real Estate Information
- Area Business Specials
- Your Blog Feeds (How to Feed Your Blog to Your Facebook Business Page) *Feeding your blog to your Facebook page will automatically add content to your NOTES section.
- Area or Related Videos (NOTE: KW has some great consumer videos you can share)
- Links to real estate or area news articles
- Area photos
Step 4: Invite People to LIKE Your Page
You have the ability to invite anyone that you are friends with on your profile, to like your business page. You will find the “suggest to friends” link just under your business page’s main image.
Note: Please do NOT send out a mass invitation … Invite ONLY the people who you think would enjoy your page. Chances are your high school buddy in Toronto will have NO interest in your Sacramento Condo page.
Once you have 25 people who LIKE your page, you can choose a “VANITY” username. Having a specific username will make promoting your Facebook Page much easier.
Example: Facebook.com/pages/Stetson-Hills/163148337045168 ~vs~ Facebook.com/StetsonHills
Step 5: Promote Your Facebook Real Estate Business Page
There are many ways that you can promote your Facebook business page. Here are some of the more popular ways:
- Create a targeted ad on Facebook. You can narrow down your ad audience to EXACTLY who you want to see the ad and “like” your page. These people do NOT have to already be your friend.
- Promote your Facebook real estate business page with a “badge” on your other sites (your website, your blog, your Active Rain profile, etc.). This will give people the opportunity to LIKE your page without having to actually BE on Facebook.
- Add a link to your Facebook business page in your email signature. With all the emails that we are sending out to potential clients, you never know when one of them will want to reach out and connect with you on Facebook, through a link in your signature.
- Promote your Facebook Business age offline. This is when having a vanity username will be the most useful. Here are places that i have seen Facebok advertised offline:
- Business Cards
- Magazine Ads and Mailers (postcards, newsletters, etc.)
- Radio and TV ads
- Yard Signs (This could be a great way to promote a specific listing you have in your target/niche area)
It may take a bit of effort up front, but one your Facebook Real Estate Business Page is set up, maintaining it will just take a small fraction of the time you are already spending on Facebook.