Have you ever wondered how to get your real estate blog to rank in the search engines for terms you want to be found for?
Well, here is how.
It is really, super complicated, so you may need to read this post over and over again until you “get” it.
Consistently write about what you want to be found for in the search engines, in the language used by the community of people you want to do business with.
Example 1: If you want to work with first-time home buyers in a certain area of town, then write about things that first -time home buyers in that certain area of town would want to read. Write about (and to) first time home buyers and write about that certain area of town.
Example 2: If you want to work with short sales in a particular neighborhood, then write about things that distressed home owners in that particular neighborhood would want to read. Write about (and to) distressed home owners and write about that particular neighborhood.
That’s pretty much it.
(Of course you can enhance this with a good linking strategy, but if you aren’t consistently writing about what you want to be found for in the search engines, in the language used by the community of people you want to do business with, then a good linking strategy wont even matter.)
P.S. If you want quicker results out of the gate, join Active Rain. Get your feet wet, learn more about blogging.
There you have it, folks.
Quit making it harder than it really is … and stop listening to people who intimidate you into NOT blogging.
Two of the biggest objections to blogging that I hear, as a blog coach are:
- I don’t have the time.
- I don’t know what to write about.
Well, Keller Williams offers a tool for its agents that will help with BOTH of those. Every week you, the Keller Williams agent, receives an email called This Week @ KW:
This email offers all kinds of great news and information from Keller Williams – news stories, up and coming events, and links to all the educational events that Keller Williams offers (like the Free Blogging Webinar that we just had…).
What they have ALSO started offering is an article (almost one a week) that you can copy and paste into your own website or blog. Just look for the “Copy Me/Paste Me” sticker next to the article.
Not only will this help you add new content to your blog (or website), but it will save you a little time as well! Additionally, it will give your blog a wider range of real estate topics that people will find interesting.
- Always include the information on the author of the article.
- Add a “call to action” at the end of the post, like “For more information, please contact [your name and contact information]”
- Use this as a SUPPLEMENT to your blog, not as a reason not to write. Your blog should be 99% YOU and other people who write for your blog.
See An Example Here: Taming the Jumbo Mortgage – Financing Solutions with David Reed
Thank you, Keller Williams for (once again) making MY life easier!
Posted By: Mariana Wagner – Keller Williams Real Estate Trainer and Blog Coach
Do NOT post these articles on Active Rain. These KW articles are ONLY meant for use on your own blogs. Only post things that YOU write on Active Rain. If, for some reason you should you decide that you MUST share one of these articles on Active Rain, you MUST check the box before publishing that says the content IS NOT their own original content, but they have permission to repost it. Not doing this could cause you to be ejected from Active Rain all together. And we don’t want that…