Real Estate Blogging & Social Media Training and Coaching [aka: myKWblog.com]

Posts tagged ‘Bloggers’

How to Structure a Blog Post to Attract Google and Create More Leads

Here is my presentation from Real Estate Wordcamp (Denver).

How to Get Your Real Estate Blog to Rank in the Search Engines for Terms You Want to Be Found For

Have you ever wondered how to get your real estate blog to rank in the search engines for terms you want to be found for?

Well, here is how.

It is really, super complicated, so you may need to read this post over and over again until you “get” it.

Consistently write about what you want to be found for in the search engines, in the language used by the community of people you want to do business with.

Example 1: If you want to work with first-time home buyers in a certain area of town, then write about things that first -time home buyers in that certain area of town would want to read. Write about (and to) first time home buyers and write about that certain area of town.

Example 2: If you want to work with short sales in a particular neighborhood, then write about things that distressed home owners in that particular neighborhood would want to read. Write about (and to) distressed home owners and write about that particular neighborhood.

That’s pretty much it.

(Of course you can enhance this with a good linking strategy, but if you aren’t consistently writing about what you want to be found for in the search engines, in the language used by the community of people you want to do business with, then a good linking strategy wont even matter.)

P.S. If you want quicker results out of the gate, join Active Rain. Get your feet wet, learn more about blogging.

There you have it, folks.

Quit making it harder than it really is … and stop listening to people who intimidate you into NOT blogging.

Leverage Your Blogging Time with Guest Writers or Other Bloggers

We are all real estate professionals FIRST and bloggers somewhere down the list after that, right? (Read: Are You Married to the Blogosphere?) Even the most Bloggiest (yes, I made that term up) of Real Estate Agents have to run their real estate business before blogging.

So, what happens when you are SO busy being an agent that you don’t have time to blog?

Answer: Get yourself some guests to write content for your blog.

A guest writer/blogger does 3 great things:

  1. Having someone guest-post on your blog adds content to your blog when you don’t have time to add any yourself.
  2. A guest adds a different perspective to your blog.
  3. A guest-blogger will usually love the opportunity to either:
    1. Market their services on your blog (local lender, title company, appraiser, inspector…) = guest writer, or
    2. Get some “link-love” from your website to their blog and/or website = guest blogger

Here are some examples of blog owners who have leveraged their blogging time with guest writers:

Here are some examples of blog owners who have leveraged their blogging time with guest bloggers:

If you would like to be a Guest Blogger on someone else’s blog, then read: How to Be a Good Guest Blogger by ProBlogger

Posted By: Mariana Wagner – Colorado Springs Real Estate Agent – Keller Williams Tech/Blog Coach