Real Estate Blogging & Social Media Training and Coaching [aka: myKWblog.com]

Posts tagged ‘blogging’

Three Rules for Success for Blogging, Facebook and Twitter

At MEGA CAMP 2010 I am asked what I believe to be the 3 rules of success for blogging, Facebook and Twitter. Of course there are tons of great rules, tips and tricks, but here are my top 3 for each.

BLOGGING:

1. Write about real estate in your area/niche. People (and Google) come to a local real estate blog to read and learn about local real estate. With very little exception, your blog should ONLY be about real estate in your area/niche.

2. Write in the language used by your target audience. Use the verbiage they would use and cover the topics they would find interesting and educational. If your target audience is investors, there is no reason to talk about first time home buyer loan programs. If your target audience is short sale sellers, there is no reason to talk about the luxury home market (unless your target market is luxury short sale sellers).

3. Be consistent. Time block your internet lead generation efforts. If you can only write once a week, then always write once a week. Writing a bunch, then nothing then a little then nothing will only frustrate your regular readers, and Google.

*If you are a Keller Williams agent and are interested in some intensive real estate blog coaching, I am coaching a new 12-week blog coaching session this month. Register for Blog Coaching Here.

>> My Blog: Colorado Springs Real Estate Connection

FACEBOOK:

1. Find your happy medium in what you choose to share. There is plenty of grey area. Private people will share less and you High I’s and D’s will share more. However, for the most part, keep your “business” to your business page. People want to be your friend of facebook because they want to be YOUR friend (or stalk you). If they want to know more about your business, then they will join your business page.

2. Remember that almost anyone can read what you are posting and post accordingly. Avoid extremely personal, religious or political posts, unless you are ok with hundreds of people you “kind of” know reading about it… And when in doubt, if you can’t be “interesting”, at least be sincere.

3. Interact. Make an effort to comment on your friends statuses, “like” their pictures, etc. It will mean the world to them, and is a great tool to incorporate into your 33 Touch.

>> My Facebook: Mariana Wagner (personal)
>> My Facebook: Mariana Wagner (professional)
>> My Facebook: Wagner iTeam (business)

TWITTER:

1. Twitter is NOT just a bulletin board. Do not only post links to your blog. No one wants to follow someone who does this and if no one is following you, then what is the point of even having an account?

2. Interact demographically and locally. Be a part of the conversation with people who you not only enjoy communicating with, but also who may eventually want to do business with or refer business to you.

3. Take the conversation off line. Solidify your Twitter friendships by attending local “tweet-ups” and by visiting the local businesses that you follow on Twitter, and meeting the owners.

>> My Twitter: @mizzle

These are some great guidelines for being successful online. And when in doubt, LURK – spend time watching how others are operating online. This will give you a good idea what will and will not work for you.

Read Also: 5 Rules for Professional Social Networking

How to Structure a Blog Post to Attract Google and Create More Leads

Here is my presentation from Real Estate Wordcamp (Denver).

How to Get Your Real Estate Blog to Rank in the Search Engines for Terms You Want to Be Found For

Have you ever wondered how to get your real estate blog to rank in the search engines for terms you want to be found for?

Well, here is how.

It is really, super complicated, so you may need to read this post over and over again until you “get” it.

Consistently write about what you want to be found for in the search engines, in the language used by the community of people you want to do business with.

Example 1: If you want to work with first-time home buyers in a certain area of town, then write about things that first -time home buyers in that certain area of town would want to read. Write about (and to) first time home buyers and write about that certain area of town.

Example 2: If you want to work with short sales in a particular neighborhood, then write about things that distressed home owners in that particular neighborhood would want to read. Write about (and to) distressed home owners and write about that particular neighborhood.

That’s pretty much it.

(Of course you can enhance this with a good linking strategy, but if you aren’t consistently writing about what you want to be found for in the search engines, in the language used by the community of people you want to do business with, then a good linking strategy wont even matter.)

P.S. If you want quicker results out of the gate, join Active Rain. Get your feet wet, learn more about blogging.

There you have it, folks.

Quit making it harder than it really is … and stop listening to people who intimidate you into NOT blogging.

Videos for Your Real Estate Blog

Here are videos that may be appropriate for almost anyone’s real estate blog.

For Keller Williams Agents, check out: Keller Williams on YouTube for videos like this:

Real Estate Blog Linking Done Right

Links are a very important part of your real estate blog post – right up there with quality, targeted content. When you appropriately link to your real estate website from your blog, you are telling your readers and search engines that the words that you are linking are relevant to the site you are linking them to.

You want to make sure that both readers AND search engines are able to bounce from one blog post to another EASILY through links in each post you write.

    Proper linking TO your blog and WITHIN your blog will help potential clients and search engines:
    FIND your blog  –  STAY on your blog  –  RETURN to your blog

      How to Link: When hyper-linking to your blog or website, or when linking to another blog, use keywords as anchor-text.

      Read Also:  3 Simple Truths About Blogging and Keywords

      Knowing how to effectively link TO and WITHIN  and FROM your real estate blog will get you more traffic, help you rank in search engines, and eventually get you more business.

      3 Simple Truths About Blogging and Keywords

      There are a billion different sites out there that will teach the fine tuned skills of proper keyword usage in blogging. But after all that dust settles, here are the 3 simple truths that I have found.

      1. If you want to rank in the search engines for a certain keyword or keyword phrase … USE that keyword phrase in your blog titles, posts and linked text.
      2. Remember: You are writing FIRST for humans and second for search engines. Make your blog posts appeal to Google ONLY AFTER you are certain that they are also pleasing to the human eye. So, do not flood your posts with keywords.
      3. Don’t forget the longtail. Showing up in the search engines for 217 “niche” keywords (and therefore showing up as the expert in those niches) is much better than NOT showing up in the search engines for major search terms. It’s the whole “Big fish. Small pond.” concept. Consistently writing, naturally, for what you do (real estate) will give you this opportunity.

      Big Fish Small Bowl

      Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream. – Chris Anderson WIRED.com

      Read Also:  How To Get More Clients From Your Real Estate Blog

      Two of My Favorite Social Media Web 2.0 Videos