At MEGA CAMP 2010 I am asked what I believe to be the 3 rules of success for blogging, Facebook and Twitter. Of course there are tons of great rules, tips and tricks, but here are my top 3 for each.
1. Write about real estate in your area/niche. People (and Google) come to a local real estate blog to read and learn about local real estate. With very little exception, your blog should ONLY be about real estate in your area/niche.
2. Write in the language used by your target audience. Use the verbiage they would use and cover the topics they would find interesting and educational. If your target audience is investors, there is no reason to talk about first time home buyer loan programs. If your target audience is short sale sellers, there is no reason to talk about the luxury home market (unless your target market is luxury short sale sellers).
3. Be consistent. Time block your internet lead generation efforts. If you can only write once a week, then always write once a week. Writing a bunch, then nothing then a little then nothing will only frustrate your regular readers, and Google.
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>> My Blog: Colorado Springs Real Estate Connection
1. Find your happy medium in what you choose to share. There is plenty of grey area. Private people will share less and you High I’s and D’s will share more. However, for the most part, keep your “business” to your business page. People want to be your friend of facebook because they want to be YOUR friend (or stalk you). If they want to know more about your business, then they will join your business page.
2. Remember that almost anyone can read what you are posting and post accordingly. Avoid extremely personal, religious or political posts, unless you are ok with hundreds of people you “kind of” know reading about it… And when in doubt, if you can’t be “interesting”, at least be sincere.
3. Interact. Make an effort to comment on your friends statuses, “like” their pictures, etc. It will mean the world to them, and is a great tool to incorporate into your 33 Touch.
1. Twitter is NOT just a bulletin board. Do not only post links to your blog. No one wants to follow someone who does this and if no one is following you, then what is the point of even having an account?
2. Interact demographically and locally. Be a part of the conversation with people who you not only enjoy communicating with, but also who may eventually want to do business with or refer business to you.
3. Take the conversation off line. Solidify your Twitter friendships by attending local “tweet-ups” and by visiting the local businesses that you follow on Twitter, and meeting the owners.
>> My Twitter: @mizzle
These are some great guidelines for being successful online. And when in doubt, LURK – spend time watching how others are operating online. This will give you a good idea what will and will not work for you.
Read Also: 5 Rules for Professional Social Networking