Real Estate Blogging & Social Media Training and Coaching [aka: myKWblog.com]

Posts tagged ‘facebook’

Are We Too Obsessed with Facebook? [infographic]

Obsessed with Facebook
Via: Online Schools

Thank you Mashable for sharing this infographic.

5 Steps to Maximizing Your Facebook Real Estate Business Page

Facebook has over 500 million active users and 50% of the users log on in any given day. Since pitching your business on your profile page is against Facebooks Terms of Service, the best way to get in front of potential clients is by creating a business page.

Read: How to Create a Real Estate Business Page on Facebook and Import Your Blog

When done correctly, your Facebook real estate business page has the potential to rank in the search engines!

Step One: Define Your Audience

Before you can effectively add content to your Facebook real estate business page, you need to ask yourself, “Is this page promoting me and/or my team? Or is it promoting a specific area/demographic that I work?”

The more specific your page, the better chance you have of being “liked” by people who WILL do business with you.

Example of an Agent/Team Business Page:

Example of an Niche/Neighborhood Business Page:

Remember … you CAN have more than one business page so creating one for your team and another one for a specific niche may be a great idea. Just make sure that you are up to the task of maintaining each page that you create.

Step 2: Fill Out ALL of Your Information

Make sure that your contact information is prominently displayed on both the sidebar and under the INFO tab.

Cool Idea: Custom Facebook Business Pages

Step 3: Add Valuable Content

When you are logged into your regular account/profile and you go to your business page, everything you post on your business page will look as if it is being posted as the business page – not as you. Meaning … When I am logged into Facebook, anything I post to my Briargate Real Estate Page will show as coming from Briargate Real Estate – not Mariana Wagner.

When coming up with ideas of what to post, please please please keep the content relevant and on topic. Save the personal stuff for your profile.

For short posts and links, post directly on the wall. For longer topics, post in the NOTES section. The NOTES section is crawled by Google. Good & relevant content in your notes section can help your Facebook page rank well in the search engines.

Here are some ideas for valuable content:

Step 4: Invite People to LIKE Your Page

You have the ability to invite anyone that you are friends with on your profile, to like your business page. You will find the “suggest to friends” link just under your business page’s main image.

Note: Please do NOT send out a mass invitation … Invite ONLY the people who you think would enjoy your page. Chances are your high school buddy in Toronto will have NO interest in your Sacramento Condo page.

Once you have 25 people who LIKE your page, you can choose a “VANITY” username. Having a specific username will make promoting your Facebook Page much easier.

Example: Facebook.com/pages/Stetson-Hills/163148337045168  ~vs~  Facebook.com/StetsonHills

Step 5: Promote Your Facebook Real Estate Business Page

There are many ways that you can promote your Facebook business page. Here are some of the more popular ways:

  • Create a targeted ad on Facebook. You can narrow down your ad audience to EXACTLY who you want to see the ad and “like” your page. These people do NOT have to already be your friend.
  • Promote your Facebook real estate business page with a “badge” on your other sites (your website, your blog, your Active Rain profile, etc.). This will give people the opportunity to LIKE your page without having to actually BE on Facebook.
  • Add a link to your Facebook business page in your email signature. With all the emails that we are sending out to potential clients, you never know when one of them will want to reach out and connect with you on Facebook, through a link in your signature.
  • Promote your Facebook Business age offline. This is when having a vanity username will be the most useful. Here are places that i have seen Facebok advertised offline:
    • Business Cards
    • Magazine Ads and Mailers (postcards, newsletters, etc.)
    • Radio and TV ads
    • Yard Signs (This could be a great way to promote a specific listing you have in your target/niche area)

It may take a bit of effort up front, but one your Facebook Real Estate Business Page is set up, maintaining it will just take a small fraction of the time you are already spending on Facebook.

Three Rules for Success for Blogging, Facebook and Twitter

At MEGA CAMP 2010 I am asked what I believe to be the 3 rules of success for blogging, Facebook and Twitter. Of course there are tons of great rules, tips and tricks, but here are my top 3 for each.

BLOGGING:

1. Write about real estate in your area/niche. People (and Google) come to a local real estate blog to read and learn about local real estate. With very little exception, your blog should ONLY be about real estate in your area/niche.

2. Write in the language used by your target audience. Use the verbiage they would use and cover the topics they would find interesting and educational. If your target audience is investors, there is no reason to talk about first time home buyer loan programs. If your target audience is short sale sellers, there is no reason to talk about the luxury home market (unless your target market is luxury short sale sellers).

3. Be consistent. Time block your internet lead generation efforts. If you can only write once a week, then always write once a week. Writing a bunch, then nothing then a little then nothing will only frustrate your regular readers, and Google.

*If you are a Keller Williams agent and are interested in some intensive real estate blog coaching, I am coaching a new 12-week blog coaching session this month. Register for Blog Coaching Here.

>> My Blog: Colorado Springs Real Estate Connection

FACEBOOK:

1. Find your happy medium in what you choose to share. There is plenty of grey area. Private people will share less and you High I’s and D’s will share more. However, for the most part, keep your “business” to your business page. People want to be your friend of facebook because they want to be YOUR friend (or stalk you). If they want to know more about your business, then they will join your business page.

2. Remember that almost anyone can read what you are posting and post accordingly. Avoid extremely personal, religious or political posts, unless you are ok with hundreds of people you “kind of” know reading about it… And when in doubt, if you can’t be “interesting”, at least be sincere.

3. Interact. Make an effort to comment on your friends statuses, “like” their pictures, etc. It will mean the world to them, and is a great tool to incorporate into your 33 Touch.

>> My Facebook: Mariana Wagner (personal)
>> My Facebook: Mariana Wagner (professional)
>> My Facebook: Wagner iTeam (business)

TWITTER:

1. Twitter is NOT just a bulletin board. Do not only post links to your blog. No one wants to follow someone who does this and if no one is following you, then what is the point of even having an account?

2. Interact demographically and locally. Be a part of the conversation with people who you not only enjoy communicating with, but also who may eventually want to do business with or refer business to you.

3. Take the conversation off line. Solidify your Twitter friendships by attending local “tweet-ups” and by visiting the local businesses that you follow on Twitter, and meeting the owners.

>> My Twitter: @mizzle

These are some great guidelines for being successful online. And when in doubt, LURK – spend time watching how others are operating online. This will give you a good idea what will and will not work for you.

Read Also: 5 Rules for Professional Social Networking

How to Be Snapshot Social Mediaist … in Three Easy Steps

Hi. My name is Mariana Wagner. I am a Snapshot Social Mediaist.

Social Media Snaphot

People often ask,

“You have over 1,000 friends on Facebook and over 3,500 people follow you* on Twitter. How do you POSSIBLY keep up?!?”

Well, to put it plainly… I don’t keep up. Nor do I even try.

I am called, what I have recently dubbed myself as, a “Snapshot Social Mediaist”.

Basically, when I have a few minutes here or there, I may log into Facebook or Twitter, post a status update and see what is going on. I do NOT, however, spend countless hours reading what everyone has to say out of some unknown and unjustified obligation to be “on top” of everything.

(I have plenty of other things to help me get less done.)

If this sounds like something that you would like to try, check out these 3 easy steps. Or don’t. I really don’t care.

Step One: Use your scroll button but do NOT click on the “next” or “more” links.

If it was SO FRICKEN IMPORTANT, it will be re-tweeted, shared, emailed, posted on your wall by a friend, etc. Limiting yourself to that one page, allows you to get a … SNAPSHOT of what is going on NOW. Which is all that really matters anyway.

If there is a person that you particularly like to keep tabs on (like your teenage son with way too many girlfriends …) then pop over to their page, directly.

Step Two: Take advantage of the “Top News” feature on Facebook (that feature that intuitively shows you the posts from your favorite friends) and the “List” feature on Twitter. This allows you to get a … SNAPSHOT of what your actual friends are up to.

Step Three: Filter.

Take full advantage of the “HIDE” function on Facebook to hide your annoying friends or those “mercy” friendships you have found yourself in – without them ever knowing! This gives you the freedom to only see what you WANT to see on your Facebook wall.

Un-follow people on Twitter that only add to the NOISE. Chances are (unless they are a stalker), they will never know that you un-followed them.

Just because you enjoy social media, does NOT obligate you to drown yourself in “catching up”. Remember when “catching up” was once every few months … or years? I highly doubt missing a few HOURS or DAYS is going to ruin any friendships.

So, in this over-stimulated and over-connected world, becoming a Snapshot Social Mediaist will only make your life more sane. Trust me.

*By the way, I really don’t care how many people follow me on Twitter. What matters is who I choose to follow. I happen to follow about 1,500 people- most of whom do not Tweet regularly at all and the ones who DO are worth my time. Therefore, my Twitter stream is not cluttered by excessive nonsense.