There are a billion different sites out there that will teach the fine tuned skills of proper keyword usage in blogging. But after all that dust settles, here are the 3 simple truths that I have found.
- If you want to rank in the search engines for a certain keyword or keyword phrase … USE that keyword phrase in your blog titles, posts and linked text.
- Remember: You are writing FIRST for humans and second for search engines. Make your blog posts appeal to Google ONLY AFTER you are certain that they are also pleasing to the human eye. So, do not flood your posts with keywords.
- Don’t forget the longtail. Showing up in the search engines for 217 “niche” keywords (and therefore showing up as the expert in those niches) is much better than NOT showing up in the search engines for major search terms. It’s the whole “Big fish. Small pond.” concept. Consistently writing, naturally, for what you do (real estate) will give you this opportunity.
Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream. – Chris Anderson WIRED.com