Real Estate Blogging & Social Media Training and Coaching [aka:]

Posts tagged ‘real estate’

How to Structure a Blog Post to Attract Google and Create More Leads

Here is my presentation from Real Estate Wordcamp (Denver).

How to Get Your Real Estate Blog to Rank in the Search Engines for Terms You Want to Be Found For

Have you ever wondered how to get your real estate blog to rank in the search engines for terms you want to be found for?

Well, here is how.

It is really, super complicated, so you may need to read this post over and over again until you “get” it.

Consistently write about what you want to be found for in the search engines, in the language used by the community of people you want to do business with.

Example 1: If you want to work with first-time home buyers in a certain area of town, then write about things that first -time home buyers in that certain area of town would want to read. Write about (and to) first time home buyers and write about that certain area of town.

Example 2: If you want to work with short sales in a particular neighborhood, then write about things that distressed home owners in that particular neighborhood would want to read. Write about (and to) distressed home owners and write about that particular neighborhood.

That’s pretty much it.

(Of course you can enhance this with a good linking strategy, but if you aren’t consistently writing about what you want to be found for in the search engines, in the language used by the community of people you want to do business with, then a good linking strategy wont even matter.)

P.S. If you want quicker results out of the gate, join Active Rain. Get your feet wet, learn more about blogging.

There you have it, folks.

Quit making it harder than it really is … and stop listening to people who intimidate you into NOT blogging.

Videos for Your Real Estate Blog

Here are videos that may be appropriate for almost anyone’s real estate blog.

For Keller Williams Agents, check out: Keller Williams on YouTube for videos like this:

Top 7 Key Elements of a Killer Listing Presentation

Your listing presentation is a key element to actually GETTING a listing. And Listings are super-important. And we ALL know that the hierarchy of a successful real estate business is:

  1. Leads
  2. Listings
  3. Leverage

(Thank you Gary Keller, for that one!)

Some people say that “personality” and “experience” and “ethics” matter … and for as much as they DO matter, it is overwhelmingly apparent that one does not NEED those attributes to be successful in real estate. Yes, I think that sucks, but it is what it is.

Here are the KEY Elements of a Killer Listing Presentation:

  1. Information about you and your company: This should be short, sweet and to the point. And guess what? No one cares if you are a “Top Producer” or a “GRI” or in the “Top 1% in Your Area” unless you follow up with HOW and WHY it will benefit the seller.
  2. Explain the benefits of staging: … and have a stager that you can refer to them. Read Also: How to Make Your Home Sell Faster and More Staging Statistics
  3. Your Marketing: Explain, in detail, how you plan to market their property. Bring examples of your marketing so that they can “see it for themselves”.
  4. The importance of proper pricing: Thoroughly explain how and why overpricing is bad. Find examples in your MLS of homes that DIDN’T sell at one price and sold QUICKLY once the price was lowered. (Feel free to use the chart below…)

    Read Also: Expose Your Home to More Buyers in the Colorado Springs Real Estate Market Through Exact Pricing
  5. Your CMA – Comparative Market Analysis: Show them what SOLD so they know how an appraiser is going to look at the property and show them their competition so they know how BUYERS are going to look at their property. Then give them an idea how long they should expect to be on the market for their specific area.
    Warn them of agents who “BUY” listings: If you are up against other potential real estate agents who told them that their house was worth more than your CMA proves, they need to understand how dangerous it could be to list with them. Read Also: Why Real Estate Agents Take Overpriced Listings
  6. Explain Your Commissions: Tell them what you charge, and why. Since 90-something-percent of home buyers are represented by an agent, don’t forget to explain how you plan to split the total commission with the cooperating buyer agent (if that is how your area does things). If you offer any discounts (military, repeat customer, etc…) this would be the time to explain that, too.
  7. Permission to Follow Up: Don’t rely on THEM to tell you if you got the job. Get permission from them to follow up on a certain day to find out their decision. … and tell them that if they decide to list with you NOW, then you will “do the dirty work” call any other agents that they were going to interview and cancel their listing appointments.

To make the MOST out of these elements, make sure that you are actually worth hiring in the first place: EDUCATE YOUR (potential) SELLER CLIENTS! BE a good agent. Understand staging. Have a great marketing strategy. Actually KNOW pricing. Have a bullet-proof CMA. Have a respectable commission structure. Know how to follow up.

I Will Be at the New Hampshire REALTOR® Fall Convention … Will You?

HEY REAL ESTATE AGENTS! Answer the %#^@ Phone!

David Knox is a real estate speaker that we saw speak at a conference last year. He does a LOT of different videos … Here is a good one:

Where Do We Advertise Our Listings?

As a Colorado Springs real estate agent, we want to make sure that we advertise our listings everywhere possible. Here are 10 of the sites that we advertise on:

  1. (enhanced listings)
  10. Craigslist

From here, our listings get pushed out to many, many other real estate websites …