Real Estate Blogging & Social Media Training and Coaching [aka: myKWblog.com]

Posts tagged ‘Social Media’

5 Steps to Maximizing Your Facebook Real Estate Business Page

Facebook has over 500 million active users and 50% of the users log on in any given day. Since pitching your business on your profile page is against Facebooks Terms of Service, the best way to get in front of potential clients is by creating a business page.

Read: How to Create a Real Estate Business Page on Facebook and Import Your Blog

When done correctly, your Facebook real estate business page has the potential to rank in the search engines!

Step One: Define Your Audience

Before you can effectively add content to your Facebook real estate business page, you need to ask yourself, “Is this page promoting me and/or my team? Or is it promoting a specific area/demographic that I work?”

The more specific your page, the better chance you have of being “liked” by people who WILL do business with you.

Example of an Agent/Team Business Page:

Example of an Niche/Neighborhood Business Page:

Remember … you CAN have more than one business page so creating one for your team and another one for a specific niche may be a great idea. Just make sure that you are up to the task of maintaining each page that you create.

Step 2: Fill Out ALL of Your Information

Make sure that your contact information is prominently displayed on both the sidebar and under the INFO tab.

Cool Idea: Custom Facebook Business Pages

Step 3: Add Valuable Content

When you are logged into your regular account/profile and you go to your business page, everything you post on your business page will look as if it is being posted as the business page – not as you. Meaning … When I am logged into Facebook, anything I post to my Briargate Real Estate Page will show as coming from Briargate Real Estate – not Mariana Wagner.

When coming up with ideas of what to post, please please please keep the content relevant and on topic. Save the personal stuff for your profile.

For short posts and links, post directly on the wall. For longer topics, post in the NOTES section. The NOTES section is crawled by Google. Good & relevant content in your notes section can help your Facebook page rank well in the search engines.

Here are some ideas for valuable content:

Step 4: Invite People to LIKE Your Page

You have the ability to invite anyone that you are friends with on your profile, to like your business page. You will find the “suggest to friends” link just under your business page’s main image.

Note: Please do NOT send out a mass invitation … Invite ONLY the people who you think would enjoy your page. Chances are your high school buddy in Toronto will have NO interest in your Sacramento Condo page.

Once you have 25 people who LIKE your page, you can choose a “VANITY” username. Having a specific username will make promoting your Facebook Page much easier.

Example: Facebook.com/pages/Stetson-Hills/163148337045168  ~vs~  Facebook.com/StetsonHills

Step 5: Promote Your Facebook Real Estate Business Page

There are many ways that you can promote your Facebook business page. Here are some of the more popular ways:

  • Create a targeted ad on Facebook. You can narrow down your ad audience to EXACTLY who you want to see the ad and “like” your page. These people do NOT have to already be your friend.
  • Promote your Facebook real estate business page with a “badge” on your other sites (your website, your blog, your Active Rain profile, etc.). This will give people the opportunity to LIKE your page without having to actually BE on Facebook.
  • Add a link to your Facebook business page in your email signature. With all the emails that we are sending out to potential clients, you never know when one of them will want to reach out and connect with you on Facebook, through a link in your signature.
  • Promote your Facebook Business age offline. This is when having a vanity username will be the most useful. Here are places that i have seen Facebok advertised offline:
    • Business Cards
    • Magazine Ads and Mailers (postcards, newsletters, etc.)
    • Radio and TV ads
    • Yard Signs (This could be a great way to promote a specific listing you have in your target/niche area)

It may take a bit of effort up front, but one your Facebook Real Estate Business Page is set up, maintaining it will just take a small fraction of the time you are already spending on Facebook.

How to Be Snapshot Social Mediaist … in Three Easy Steps

Hi. My name is Mariana Wagner. I am a Snapshot Social Mediaist.

Social Media Snaphot

People often ask,

“You have over 1,000 friends on Facebook and over 3,500 people follow you* on Twitter. How do you POSSIBLY keep up?!?”

Well, to put it plainly… I don’t keep up. Nor do I even try.

I am called, what I have recently dubbed myself as, a “Snapshot Social Mediaist”.

Basically, when I have a few minutes here or there, I may log into Facebook or Twitter, post a status update and see what is going on. I do NOT, however, spend countless hours reading what everyone has to say out of some unknown and unjustified obligation to be “on top” of everything.

(I have plenty of other things to help me get less done.)

If this sounds like something that you would like to try, check out these 3 easy steps. Or don’t. I really don’t care.

Step One: Use your scroll button but do NOT click on the “next” or “more” links.

If it was SO FRICKEN IMPORTANT, it will be re-tweeted, shared, emailed, posted on your wall by a friend, etc. Limiting yourself to that one page, allows you to get a … SNAPSHOT of what is going on NOW. Which is all that really matters anyway.

If there is a person that you particularly like to keep tabs on (like your teenage son with way too many girlfriends …) then pop over to their page, directly.

Step Two: Take advantage of the “Top News” feature on Facebook (that feature that intuitively shows you the posts from your favorite friends) and the “List” feature on Twitter. This allows you to get a … SNAPSHOT of what your actual friends are up to.

Step Three: Filter.

Take full advantage of the “HIDE” function on Facebook to hide your annoying friends or those “mercy” friendships you have found yourself in – without them ever knowing! This gives you the freedom to only see what you WANT to see on your Facebook wall.

Un-follow people on Twitter that only add to the NOISE. Chances are (unless they are a stalker), they will never know that you un-followed them.

Just because you enjoy social media, does NOT obligate you to drown yourself in “catching up”. Remember when “catching up” was once every few months … or years? I highly doubt missing a few HOURS or DAYS is going to ruin any friendships.

So, in this over-stimulated and over-connected world, becoming a Snapshot Social Mediaist will only make your life more sane. Trust me.

*By the way, I really don’t care how many people follow me on Twitter. What matters is who I choose to follow. I happen to follow about 1,500 people- most of whom do not Tweet regularly at all and the ones who DO are worth my time. Therefore, my Twitter stream is not cluttered by excessive nonsense.

Social Media Dialects: I Speak Twitter… You?

The Question

Yesterday I was teaching a “Social Media in Real Estate” class in Denver. At the end of the class, one of the participants asked why some people (like myself) use the “@” symbol in front of people’s names when addressing them on social networks that are NOT Twitter. She wondered how these social networks were interconnected and how that “@” symbol on ONE network affected that person on another network.

I told her that it didn’t.

“Then WHY would someone use that, if there was no connection?” Good Question.

Simply put, the connection is PEOPLE – All the PEOPLE who are using all these different social networks … But it got me thinking (which can be dangerous if you know me …).

I recalled the fact that I use the “@” symbol when addressing people on Facebook, and even in emails.

I recalled the fact that I have an inner 140-character-Twitter- limit sensor that usurps the 160-character-texting-limit in my mind.

I recalled the fact that, when hanging out with other Twitter users IRL, I will actually SAY “Hashtag [insert witty phrase here]” to emphasize/categorize something I just said. Dorky? Yes. Absolutely. But all my Twitter friends “get” it and that makes it fun …. and relevant to our conversation.

I recalled the fact that when I turn on my computer or pick up my phone, I tend to check Twitter before any other social network.

People are the connections between all these different social networks … But like in the OFFLINE world, we all communicate slightly different, based on where we are from … our HOMES … thus reflecting a different DIALECT.

Social Media Dialects

Everyone who participates in online communities generally has ONE community where they feel more at HOME – the place where they tend to gravitate … spend more time.Yes, many of us can be found in many networks, but there is usually that “one” place where we call HOME.

Because of this, we tend to integrate the social norms of that community into who we are and those tendencies, those Social Media Cultural differences tend to leak into our other activities… and our other social network interactions.

So I started paying a bit more attention to the social media dialects of my friends.

  • One friend speaks in third person. On Twitter, they tend to ineffectively keep their comments to less than 140 characters. They have a lot to say about what everyone else is saying. They love online games and quizzes. They use the term “friend me” when asking to connect with someone… regardless of the network.
    These are all traits of a person who speaks with a Facebook dialect.
  • Another friend is always sharing videos. On Facebook, many of their messages are in the form of an actual video – personal or shared.
    These are traits of someone who speaks in a YouTube dialect.
  • There is my friend who t@lk$ l!k3 +h!$ and has an infatuation with sharing internet bumper stickers and animated GIF’s.
    These are the traits of someone who speaks with a MySpace dialect.
  • Then there is my friend who LOVES to share photos. They upload and link all kinds of photos for any occassion. They are the first ones to respond whenever I also post a picture.
    These are the traits of someone who speaks with a Flickr dialect.
  • And of course, there are the people like me: We have become quite effective at sharing a HUGE idea with very little verbiage. We use “#” (hashtags) for emphasis, side comments and categorization. We insert the “@” symbol in front of a person’s name to indicate we are addressing them. We are forever fearful of platform-specific Direct Message options (DMFail). We use the term “follow me” when wanting to connect with someone… regardless of the platform. We are also the ones who know each other BETTER by our Twitter names than our “regular” names. [I am @mizzle]
    We are the people who speak with a Twitter dialect.

And the interesting thing is that these traits transcend the community they come from and become a part of all the communities each person participates in.

Interesting Read: Seth Godin Asks “What Sort of Accent do You Have?

That is Entertaining and All, But Who Cares?

Like offline, if you know where someone is coming from, you can have a much better understanding if who they are, what is important to them and how to effectively interact with them.

  • If I befriend someone who has a Facebook dialect, I may want to make sure that I write on their wall and “like” one of their updates on Facebook.
  • If I befriend someone who has a Flickr dialect, I could totally strengthen our friendship by acknowledging and favoriting some of their pictures on Flickr.
  • If I become friends with someone with a YouTube dialect, leaving video comments on their Facebook wall and sharing their YouTube videos with my other friends may be a great idea.

Basically, understanding the different social media dialects gives you the opportunity to consciously connect with other people on their turf  – taking an interest in where THEY call HOME.

In the land of ever-increasing social media popularity, understanding the different dialects can be a crucial part of your effective online interaction… and a great way to better the friendships that you already have.

I speak Twitter … You?

Two of My Favorite Social Media Web 2.0 Videos

Corral Up Your Social Media Profiles and Sites into ONE Vanity Site

Do you own a URL version of your name?

If not, get one … Even if the .com version is taken, consider a .info or a .me version …

I happen to own MarianaWagner.com and MarianaWagner.me and did not know what to do with them. See, I don’t use my name URL’s for real estate … (maybe because I am more than just what I do to pay the bills… ?), but I didn’t want anyone else owning those domains.

Until recently, I had no idea what to DO with these URL’s … until my friend, Kelley Koehler (aka @housechick) gave me a GREAT IDEA!

I gathered up all the different social media profiles and blogs that I write for and corralled them into one, clean and tidy location:

MarianaWagner.com

www.MarianaWagner.com

Now, instead of trying to remember all the different “handles” (or user names) for all the different sites I belong to, I just have to tell people, “Just visit MarianaWagner.com and you can find me anywhere!” and direct them to your vanity site.

This site has:

  • An about me page that details my roles as a Realtor®, trainer and coach.
  • Links to all my blogs and websites
  • Links to the profile pages on all the social media sites I belong to
  • RSS Feeds from 2 of my main blogs

I used a FREE WordPress.com blog, with the DePo Masthead by Derek Powazek theme.

This is a super easy way to connect with other social media types in any setting, and I have even added it to my business card!

Other URL’s that I have forwarded to this site: MarianaWagner.me and Mizzle.me